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Autores

Los actuales debates de género en redes socio-digitales han detonado la emergencia de posturas antifeministas que, a diferencia de expresiones misóginas, sexistas y/o machistas, se caracterizan por una mayor sofisticación argumental y cognitiva. Bajo dicho contexto, este artículo, por medio de una perspectiva teórico-metodológica que incluye dos modelos cualitativos de análisis, explora las maneras en que cuatro youtubers varones articulan una retórica “objetiva” antifeminista para convencer a sus seguidores, en nombre de la evidencia, sobre la supuesta falacia que representa el feminismo. Esta retórica no es producto de una fidelidad a la realidad social como defienden los youtubers en sus contenidos, sino de un ensamble entre elementos discursivos y tecnológicos que les posibilita adjudicarse una especie de autoridad empírica, mediante la cual rechazan los saberes y experiencias de sujetos feministas debido a su falta de “objetividad”. A partir de ello, se concluye que la autoridad empírica que se arrogan los youtubers les posibilita articular ideologías masculinas a través del valor de la prueba, apelando a la racionalidad y la objetividad que implica “ser hombre”, en contraste con la representación que crean en sus canales de las mujeres feministas como irracionales, carentes de “objetividad” y portadoras de un discurso falso.

José Ricardo Gutiérrez Vargas, Universidad Autónoma de México

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